Publishing content online is an excellent way to expand your business. However, many companies fail at promoting their posts effectively. Content promotion can be intimidating if you don’t know what you’re doing, but it’s actually pretty simple once you get the hang of it. Here are easy steps to help you promote your content successfully!
1. Make sure your content is valuable and educational.
Your readers aren’t as likely to engage with a post that only talks about your company. If you want people to promote your posts, they need to be helpful and informative for those who read them; not just promotional messages targeting the reader themselves. A good rule of thumb for this is to ask yourself, “What value does this provide to a reader?”
2. Look for websites that have similar content.
If your company blog is full of posts about technology and gadgets, try looking for sites that publish articles on those same topics. This will make it easier to connect with the right audience; the people who are interested in your posts will be more likely to share them with their friends.
3. Reach out to the right contact.
Don’t just search for websites that have similar content; find contacts who work at those sites! Whether you’re looking for a publisher, editor, or blogger, try searching for their email address on Google. This should help you find the right person to help you get your content in front of the right audience.
4. Don’t be afraid to ask for help promoting your content.
You might think that it’s embarrassing to directly ask someone else to promote your post, but most people would be thrilled that you thought enough of their website or service to contact them! If you want to find someone who can promote your content, send them an email and let them know what you need. Most people will be more than happy to help.
5. Include a link or banner in your post.
When somebody reads your blog, there’s a good chance they don’t know much about your company – but that doesn’t mean they won’t click your link if it’s right there in front of them. If you want to make sure people are aware of the content you’ve published, include a link or banner within your post that takes them straight to your company website.
6. Search Engine Optimization (SEO).
Doing search engine optimization will help you in the future when you publish more articles because your past articles are giving you backlinks.
Content promotion can be intimidating if you don’t know what you’re doing, but it’s actually pretty simple once you get the hang of it. Here are easy steps to help market your content successfully!
Make sure your content is valuable/helpful for those who read it, not just promotional messages targeting the reader themselves.
1. A good rule of thumb for this is to ask yourself, “What value does this provide to a reader?”
2. Look for websites that have similar content
3. Reach out to the right contact
4. Don’t be afraid to ask for help promoting your content and don’t let pride get in the way
5. Include a link or banner within your post
Keywords:
Keyword research is all about finding relevant keywords that will make it easier for people to find your posts. You can do this by using Google’s Keyword Planner, which will give you a list of keywords that are related to the topic at hand.
Using Tools:
There are lots of tools available online that make it easy for marketers to promote their content; check out some of them here.
Using Other Websites:
There are lots of websites that can be useful when it comes to promoting content. But if you’re looking for the best results, try using industry-specific sites like Reddit or publishing your articles on sites like Medium (which has built-in SEO).
Using Social Media:
There are lots of tools available online that make it easy for marketers to promote their content; check out some of them here. Social media can be a valuable asset when it comes to promoting content, as it allows you to connect with like-minded individuals and share your posts with people from all over the world. Make sure that you know what you’re doing before you start promoting, however – otherwise it might have a negative effect on your branding!
Getting People to Link to Your Content:
The best way to encourage bloggers and other websites to link back to your content is by sending them an email. Introduce yourself, let them know that you’ve published some blog posts on your website and ask if they’d be willing to include a link in their post. People are usually willing to help out if you give them permission to use your content!
Email Outreach:
In most cases, the best way to promote your posts is by sending
out a personalized email. Find blogs that have similar content and get in touch with them about including a link in their post! If you want to find someone who can promote your content, send them an email and let them know what you need. Most people will be more than happy to help!
Using Forums:
There are lots of forums online that can be useful when it comes to promoting content; but if you’re looking for the best results, try using industry-specific sites like Reddit or publishing your articles on sites like Medium (which has built-in SEO). The great thing about using forums is that you can get in touch with people directly, making it easy to promote your content in a personal way that’ll generate good results.
Finding Guest Post Opportunities:
Guest posting is a great way to get your content in front of new audiences and it’s easy to do if you’re looking for the right opportunities. To find guest post opportunities, simply start searching relevant keywords on Google, then follow up with a personalized email letting them know about your blog posts and why you’d like to guest post. They might not say yes straight away, but most people will be happy to consider the idea!
Using Networks:
Most networks have active communities that are happy to share quality content; all you need to do is find the best places to post and let them know what you’ve got!
Using Your Email List:
If you’ve built an email list, then it’s a good idea to use it when promoting your content. Provide a link to your latest article, tell them why it’s interesting, and encourage them to share the post with their friends or on social media. It’s a great way of getting people from your email list interested in what you have to say!
Conclusion
The content is king and will always remain king. However, simply writing or creating content is not enough. You must create and promote your content effectively. It should reach your target audience without any hassle if you promote it correctly.
Make sure you follow the above steps in order to get your content found by the relevant audience and have them promote it even more.
