A large banner with a powerful design, complete with striking colours and simple writing, is a terrific way to make your point, no matter what it is. Banners, flags of the world, and other sorts of signs and marketing are widespread. As we travel down the street and between buildings, a lot is vying for our attention, so how can you make sure your banner stands out? The ideal banner isn’t created by chance. It requires strategic design choices. Let’s take a look at six vinyl banner design tips to assist in making the perfect banner.
Decide on your offer
First and foremost, you must determine the campaign’s main focus. So, you should consider what you want to achieve.
- Boost brand recognition
- Change the public’s opinion of your brand by rebranding it
- Introduce a new product
- Create attention to a discount or special offer
- Advertise an upcoming event
- Create a feeling of connection in a place
- Raising awareness for a social concern is a great way to start
Banners can use for a variety of purposes, these are just a few examples. Some can use long-term and may require banners to hang for a long period, while others are only temporary.
Make the banner stand out than its surroundings:
After you’ve decided on the purpose of your banner, you’ll want to consider where it will be displayed. To begin, will it be held inside or outside? Is it hanging in your place of business or at an event location, or is it hanging somewhere else? While banner placement is vital for a variety of reasons, the actual surroundings of the banner are the most important. You want your banner to stand out to attract people passing, by’s so think about what backdrop it will be competing with.
If you don’t pay attention to your surroundings, you could design a banner with an appealing red and orange colour scheme only to discover that it’s hanging on the front of a red brick building, where it blends in with the surrounding colours. A colour like white, blue, or green, rather than red or orange, would be a far better choice in this case.
Wisely choose your colour:
The colour scheme you choose for your banner isn’t the only thing to consider. Colour is also important in communicating the proper message, as anyone who works in marketing or graphic design knows. While colour preferences and associations are a personal matter that differs from person to person. However, there are also broader cultural connections associated with particular colours that affect people’s views in general.
What are the ideal colours for vinyl banners if colour is so important? The answer is reliant on the impression you wish to make. In many cases, your branding has already done the hard work of choosing suitable colours for your banner. Not only do you want your banner to properly reflect your brand’s colours, but you also want it to do so. To put it another way, you don’t want any other shade or tone of blue than the one you’ve chosen to represent your company. Make sure you select a print company that specializes in colour matching to ensure precise accuracy.
Use high-quality images:
Eye-catching images whether they’re photographs or graphic art are a wonderful approach to improve the design of your banners. Use low-resolution photos that appear grainy or blurry in the final output. It’s tough to determine what a picture will appear like when expanded up to fit a banners that’s several feet across while you’re looking at it on your computer screen. You’ll need to utilize the proper type of file with a high enough resolution if you want your image to look clear and sharp even after it’s blown up. In general, photographs downloaded from the internet will not work.
Create a text readable from distance:
Choose a traditional font that isn’t overly styled. The good news is that the graphics on the banners will appear sharper the more away a person is from it. However, when it comes to reading, the distance can have a negative impact. Knowing from what distance your banner will view is crucial, as is ensuring that any writing on the banner is viewable from that distance. This is a very crucial design suggestion for everyone creating an outdoor banner.
Use quality material:
So, what if you use the ideas to create an eye-catching and informative banner. But it prints on low-quality materials or with low print resolution? That is not a circumstance you want to find yourself in. While you’re busy designing your banner, keep in mind that the physical materials you use are as crucial if you want your end product to look professional.
The setting of your banner is something to think about when selecting materials. This isn’t a big deal if your banner is going to be displayed inside. If you’re planning to hang it outside where wind can be a concern, use a mesh banner that enables air to move through.