Shopping is a key part of the success of many fashion brands. Even the ever-expanding luxury brands online have had great success through marketing. In fact, in 2016, high-end fashion retailers earned more than $ 4 billion from the retail market – $ 200 million more than the retail store.
Antonio Achille, head of luxury goods and consulting firm McKinsey & Company, said the success of e-commerce platforms depends largely on their ability to “provide well-chosen options without having to spend a fortune. While some stores, such as ASOS, prefer to buy all of the brand’s products and sell them in their own warehouses, others operate only by managing the collection on their website, in the form of also used on their own.
As the transformation of online shopping unfolded, hundreds of new stores began to appear. From retailers like Amazon and ASOS to other niche options like Curated Crowd and The Real Real, the market has spared a large portion of the online fashion sale.
Undoubtedly, buying and selling through the market should be an important part of your 2019 ecommerce plan. But not all markets are good for your brand – so you won’t find Gucci selling through Etsy. To make things easier, we have listed four of the best B2Cs in the marketplace for fashion retailers and how to use them to grow their business.
Farfetch
Farfetch is a global business market for luxury fashion, combining brands with retailers and customers around the world. As of 2018, Farfetch has more than 3,000 businesses, from traditional brands to manufacturers. From women’s clothing and men’s clothing to vintage dresses and gorgeous jewellery, this is the perfect home for luxury.
The Farfetch platform is designed to be a single operating system for connecting global luxury fashion circuits. Farfetch is available only for the love of fashion, as well as a unique collection of products from world-renowned manufacturers, including Gucci, Chloe, Burberry, Jimmy Choo, Valentino and more. In addition to exposing some of the best brands in the world, Farfetch offers inspiration, unique content and other services to help customers browse the breadth of available eskort antalya products.
If you are in the luxury space, selling from Farfetch is a great adaptation for your brand power. Because they are specifically designed for high-end marketing, connecting with Farfetch will give you an instant sign of your potential. While thousands of customers view Farfetch as a source of luxury clothing, it also helps increase visibility and increase your sales.
Farfetch also makes it easy to sell worldwide, no matter if it is Air Max Branded Shoes. With regional websites, multilingual support, and shipping to 190 countries, the platform promises a great shopping experience for customers around the world. In 19 major cities, your customers can also enjoy the “F90 Store-to-door” delivery, which delivers items to the customer’s door within 90 minutes.
Marketing through Farfetch is an easy way to help grow your brand image by promoting your brand to a larger audience. It’s a great way to help make your brand known to consumers around the world.
ASOS
ASOS is the founder of the entire fashion market. With thousands of brands and millions of customers, this is the best way to increase sales and gain more exposure for your brand.
In addition to their unique product range, ASOS’s success is also due to their emphasis on customer experience. With free shipping and return, late checkout options, as well as smart “Fit Assistant,” they strive to provide customers with an unparalleled shopping experience. Great customer service is being replicated within your brand — if customers are happy with your product and the service they receive, they will link that feeling to your brand.
Sales by ASOS also provide your brand, helping to increase your capabilities and visibility. If your product is sold in well-known brands like Nike and Calvin Klein, you will not have the kind of backlinks you encounter when selling new customers to your website.
ASOS often seeks to invest in a growing market, making it an ideal place to grow your business. Through ASOS Marketplace, an independent e-commerce store launched by ASOS in 2010, boutiques and designers can sell their products and attract an audience. ASOS Marketers are often looking for emerging brands to invest in the ASOS Marketplace site, so if you are not already mature enough to sell on the platform, this is a great place to start.
JOOR
JOOR is a leading online fashion store for shopping, connecting some brands with the world’s largest retailers. Designed to simplify the marketing process, JOOR provides retailers and buyers with a convenient way to place orders from multiple brands.
Unlike stores like ASOS and Farfetch, JOOR focuses on the B2B side of fashion. By signing up for JOOR, you will get one of the biggest brands in the brand. Instead of scrolling through emails to find attachments, you can browse new columns in one convenient location. Once you find a reseller or brand of your choice, you can request a link without the hassle of searching for contact information.
Since its inception in 2010, JOOR has grown into one of the most popular commercial markets in the world, with over $ 7 billion in legal orders in 2015. More than 155,000 retailers and 1,500 brands worldwide are using the platform, including Barneys, Harrods, Marc Jacobs, Calvin Klein, Freeman and others.
With apps designed for brands and retailers, JOOR makes marketing easy – whether you buy or sell. For retailers, JOOR offers business applications. By giving you the opportunity to take photos and tag products during fashion shows and trade shows, retail applications make it easier for you to organize it than ever before. You can also analyse your website by brand, behaviour, colour, or create your own tags. For specs, JOOR has a toolkit with a virtual network to display and sell your website.
The JOOR platform saves you hours of paper looping and text commands, which means you lose little time.
