Content marketing is a marketing strategy and a part of the SEO Services Plan digital marketing company offers that helps attract, retain and mobilize audiences by sharing relevant articles, other media & podcasts. This approach is always helpful to develop expertise and brand awareness.
What is Content Marketing?
Content Marketing is the process of developing and distributing informationally relevant articles, blogs, emails, social media posts, videos etc. It is quintessentially essential to deliver the right information to the targeted audience as it is only possible to clear company’s make people aware of your company’s values.
What Is The Significance Of Content Marketing?
When we talk about proven methods of digital marketing, we can’t forget to mention Content Marketing. Here are some of the statistics that can help you understand the importance of digital marketing:
- If a business is posting a blog regularly on its site, it is likely to gain 67% more leads.
- More than 47% of the audience tends to view 3 to 5 pieces of content before making a query to business in the form of messages or calls.
- 72% of businesses who deliver B2B Businesses say that content marketing has made it easier to generate double the leads of what is required.
How Does Content Marketing Help Deliver The Required Results?
I would suggest that, first of all, you should start publishing informational blogs on the products you want to sell and see how it affects them.
However, if you want to achieve genuine leads then I would suggest presenting the right information to your audience.
How Do Companies Make Use Of Content Marketing To Enhance The Productivity Of Sales Cycles?
Awareness Stage
This is the first stage of the sales process, when we merely want to spread awareness about our brand and what it sells. But the blogs published to enhance the output from this stage must include the pain points, challenges & questions of the audience which means the blogs should be informational.
For example:
- A hotel can write – “How do you choose the hotels for couples & family staying?”
- A shutter firm can write, “Tips to maintain the roller shutter in the long term”
Consideration Stage
When you are finally willing to present yourself to convince people to buy things from you, then consider offering informational & marketing blogs. How should you combine these two things?
You should inform people about your products, then help them relate how the products offered by you can help them.
For example:
- A restaurant explains the ‘8 Tips to choose the right food item for you from menu’
- An IVF Hospital explains, “Why choose IVF to defeat infertility?”
Closing Stage
When you think that, there are many people who are interested in buying products from you, then you should start focusing on sales. You must now start publishing blogs on topics like:
- A headphone seller can provide information, “Why do we choose our headphones over others?”
- A health insurance provider can publish, “What are the benefits of choosing our health insurance policies?”
What Is The Ideal Way To Get Started With Content Marketing?
A good content marketing campaign must be highly manageable & sustainable. To ensure that content marketing yields fruitful results, the following steps must be taken:
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Determine Who Your Target Audience Is
It will help if you have a thorough understanding of a reader’s goals, issues, and preferences before developing content for them. You can choose one or two segments to write for if you know the buyer personas of your audience. Or create profiles of your target audience and prospects before you begin.
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Choose The Appropriate Formats
The appropriate format is determined by the sales cycle stage for which you are providing material. Another crucial factor to consider is which formats will best assist you in demonstrating value. This may be a video for some and a checklist for others.
Choose a writer, editor, and proofreader for your content copy
Your audience will be based on your content. So you should make sure that you publish the best article or blog.
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Make A Plan For How You’ll Distribute
You have to decide how you will distribute your content. You need to find out, “Where does your audience consume the content: on your website, through email or on social media platforms?” An article, for example, can be sent by email, a checklist or worksheet can be shared on social media, and a buyer’s guide can be used as a follow-up to a pitch.
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Create A Schedule That You Think You Can Stick To
It’s all relatively simple to generate an overly ambitious content marketing strategy. Develop a short-term (3-6 months) plan for a realistic quantity of content items you can make, based on your budget and resources, after knowing your target readers and formats.
Relation of Content Marketing with SEO & Social Media
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SEO
When SEO is combined with Content Marketing, then it becomes considerably easier for good prospects to find your business.
Keyword Identification
When we say Keywords, we talk about the foundation of the SEO efforts. Keywords are basically the important words and phrases that people search for regarding your products.
How do I find the right keywords?
You have analyzed the keywords correctly, then you have used plain language, relevant & specific words or phrases.
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Social Media
Social Media is the best way to promote your content. People nowadays are mostly found on social media channels. You can create the best pieces of content for people if you follow the following:
Focus on High Potential Channels
Based on the type of content people like to consume, they are split into various social media channels. For example: The intellectual audience is majorly found on Quora. But the graphic and video-loving audience will majorly be found on Instagram.
Final Comments!
In conclusion, content marketing has become a need of the hour for all kinds of businesses. But content marketing should be done strategically. Do not start marketing your product at stage 1. First of all, you should deliver informational content. Once you achieve a positive response from your audience, then you can commence moving to the marketing stage.
