If you’re looking for marketing automation software for your ecommerce store, you’ve come to the right place. We suggest that you take the following steps:
Step 1: Identify your requirements.
Before you begin your search, take some time to assess your marketing automation requirements, particularly in the areas listed below:
Identify the marketing channels via which you will promote your company. Do you simply want to automate your emails or do you require a solution that can be used across several platforms (e.g., Google Ads, social media, etc.)? Naturally, you’ll want your solution to work with your current sales and marketing channels.
Metrics and Analytical Tools – Determine your marketing KPIs and make sure the software you select can track and report on them.
Take note of the current sales and marketing tools you’re using. Your marketing software should, ideally, interact with the systems and solutions you already have in place.
Step 2: Begin searching.
You can go on to the research stage of the procedure now that you know what you need. We recommend using the following resources in addition to Googling marketing automation software:
Your social circle – Inquire about marketing automation from other merchants who run similar businesses. Why did they select a specific service provider? What has been their experience thus far? Get answers to these questions, and if feasible, witness their program in operation.
Your present tech stack — As previously said, your program must “play nice” with the platforms you now use. So, take a look at your marketing and sales solutions and see if they can be integrated with other marketing automation tools.
Websites that review software – There are a lot of websites that review and compare business software. Read the reviews on these sites to learn more about the products you’re considering.
Step 3: Put the app to the test.
You should already have a short selection of software that you’re considering at this stage. The next phase is to put the systems through their paces. Book a demo with the providers you’re considering or, if available, try out a free trial of the program to see how it works for yourself. Make a feature and requirement checklist and ensure that the solution fits the most, if not all, of your requirements.
Following the processes outlined above should provide you with sufficient knowledge to make an informed decision. One thing to keep in mind is that the process should not be rushed. Take your time and be thorough with each step. Marketing automation may be a worthwhile long-term investment, so make sure you’ve covered all of your bases.
What is the price of ecommerce marketing automation?
What should your marketing automation budget be? It depends, as it does with most questions.
The cost depends on the quantity of leads in your database, the campaigns you need to execute, and the level of complexity you need. If you’re a small firm that only requires automated email campaigns, MailChimp or Aweber may get you up and running for as little as $10 to $20 per month. However, when your firm grows (and with it, leads, team members, and campaigns), that amount might rise to hundreds of dollars every month, depending on your needs.
Plus, you’ll need more comprehensive solutions that go beyond email marketing if you’re getting into more sophisticated kinds of marketing automation (e.g., dynamic content, ad management, lead scoring and nurturing, etc.). HubSpot, Marketo, and Pardot are examples of such software vendors, which can cost thousands of dollars every month.
Choosing a platform for marketing automation
After you’ve narrowed down your options, it’s time to do some research and figure out which marketing automation system is best for you. Here are some questions to consider at this point:
What steps do I need to take to get started?
Allow the solution provider to guide you through the setup and configuration procedure. You should be able to determine what you need to do on your end to set up the system by answering this question.
The specifics will differ from one solution to the next for obvious reasons. Simpler platforms, such as MailChimp, are significantly easier to set up than more complex solutions like Marketo.
How long does it take to put the system in place?
You should also get a sense of how long the setup will take. This will allow you to set aside time to put the answer into action. Make sure you figure out if the process necessitates any marketing downtime. If that’s the case, you’ll want to make sure you don’t have any crucial campaigns running while you’re getting things set up.
How will your platform manage [insert hypothetical scenario or campaign here]?
This is an excellent question to ask your sales representative because it provides insight into the system’s capabilities. Ask your provider how the platform would handle a marketing campaign or scenario. If you want to run complicated campaigns across many channels, you’ll need to take this step.
Source: ecommerce business , ecommerce store
