Content writing is an essential part of content marketing. Content that is well written will not only improve your search engine rankings but also bring your target audience to your site. It is hard and time-consuming to create seo-friendly content. Without a strategy, you might struggle to achieve the desired results.
This guide will show you six simple content writing tips that can improve the performance of your blog. You’ll also learn how to create great content more often.
You have a high chance of understanding the basics of search engine optimization (SEO) if you are already writing content. SEO writing, either by you or by a digital marketing company, is more about creating high-quality content that will interest your readers than publishing many short-form blog posts about irrelevant topics.
Optimizing your website is more than understanding SEO basics. These blog writing tips will make your blog stand out and bring more organic traffic.
1. Take A Look At The Competition
When writing a blog post, search for the title in Google. Then scroll down to the top 3-5 results. Note your competitors’ answers for a particular topic and the areas they cover.
Why? These are your competitor’s articles. These are the articles you want to rank higher in search engines.
Of course, the goal is not to duplicate their content. You can ensure you cover all the essential points by taking notes about what they have covered. Add subheadings that your competitors have not considered to your research and further support your work. This will ensure a substantial blog post.
2. Before Time, Decide Your Keywords
Sixty-eight% of online experiences begin with someone opening a search engine and entering a phrase or word. Search engines rank the content that ranks highest for these keywords to show results. You must use the correct keywords in your content if you want this traffic to grow.
Doing keyword research in your niche can help you determine the best keywords. Once you have a list with the most relevant keywords in your niche, you can start creating a content calendar that includes posts that rank for these keywords.
Every blog post should include a target and 2 to 3 related keywords. You can avoid multiple blogs competing for the exact keywords by knowing your target keywords in advance.
3. Cite Relevant Research
No one is an expert in everything. If you post blog posts solely from your point of view without linking to relevant research or other websites, readers won’t be able to decide if they can trust you. However, citing specific statistics and links to research in your writing is more persuasive.
Citing top-performing websites has other benefits. For instance, 73.6% have reciprocal links. These sites link back to other pages that also link to them. These backlinks are a crucial indicator for search engines about quality content. Linking to other sites is critical to improving your SEO.
4. Make Internal Links
Linking to other blogs on your site that relate to your article is another SEO best practice. Search engines can use interlinking to help them understand how your website is navigated and which blog posts are relevant. This will improve the recommendations search engines make to your readers.
Interlinking allows visitors to access additional information on a topic from your website without leaving it. Interlinking provides your readers with additional value and increases their brand recognition.
5. Aim For Long-Form Blog Posts
Ten years ago, blog posts of 500 words were commonplace. This is no longer true. Recent data indicates that 2,100-2,400 words are the ideal length for a blog post.
However, this doesn’t necessarily mean that your posts should be more than 2,000 words. Many businesses find it helpful to have a range of posts spanning 1,000 to 3,000 words.
It does not mean you should focus on producing lots of short-form pieces. Instead, it is better to concentrate on building fewer posts per week and ensuring those posts contain as much information as possible.
6. Keep Old Content Updated
It’s essential that you create new content regularly, but it’s just as important to update old or inefficient content. According to digital marketing experts, this will increase the longevity of your content and improve the return on investment.
You can make changes to old content by:
- Improve your keyword usage
- Research and updating of outdated links
- Add interlinks to new content on your site.
- Incorporating higher-quality images or videos
- Consolidating blog posts competing for the exact keywords
Make sure you publish your outdated content and promote it again on social media. This allows search engines to recognize that the page has been updated, increasing their chances of it being recommended when people search for it.
Writing SEO-Friendly Content :blogrind.com