Lightbox popups are a great way to get people to buy more. There are a lot of ways to start them. Exit-intent, banners, and the Upsell lightbox can all be used. You can keep reading to find out more about how to make these popups work for your site. Some tips to help you start are given below:
Exit-Intent:
In order to improve your conversion rate, you should use exit-intent when you make email captures and lightbox popups that show up. Exit-intent popups are used to get people to do something instead of just leaving a website. It’s important to think about a few things when you’re making your exit-intent pop-up.
Making an Exit-Intent Popup:
When you’re making an exit-intent popup for your WordPress site, choose the mode that fits your needs the best. There is a default setting of “off,” which means that when someone doesn’t do anything on a page, the popup will show up. “Aggressive2” and “Full” modes can be used to play in a different way if you want to. As long as you’re in Full mode, you’ll get an alert in every situation.
Banners for the Website:
Site banners and lightbox popups can get people to sign up for more content, like a free eBook, right before they leave the site. As soon as the user is about to close an open tab or go back, exit popups show up. This type of popup is the one that gets the most negative feedback on Twitter, but it can be useful in some situations.
Well-Designed Popup Should Meet the Needs:
A well-designed popup should meet the needs of the people who see it, but it should also be easy for them to read. Also, it should be easy to sign up. You can get more people to fill out your forms if you give them a good experience. The Google Webmasters blog has a detailed explanation of the new rules, as well as examples of what is and isn’t OK as interstitials. Use banners and lightbox popups that are specific to the category you are in for the best results.
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Lightbox is an Add-On:
To make more sales and keep people from abandoning their carts, combine email capture with upsell lightbox popups. Lightboxes can appear when users are ready to pay, when related products are added, or when users are asked to make a one-time donation. Use them to ask people to become members or donate on a regular basis. Emails that are sent to people when they sign up for something may also have a “lightbox popup.”
Best Way to Get Emails:
This is the best way to get emails. These two things work well together because they make people want to buy more products than they had planned. The upsell lightbox comes in handy when people don’t seem to be interested in the products. The lightbox popup and the email capture are meant to give people useful information. They also come in handy when people aren’t interested in what’s being sold.
Options for Getting Started:
Here are a lot of methods to make lightbox popups and email capture happen. Exit intent is when the user’s cursor moves away from the page, which means that they are likely to close the tab and go back to the search engine results page. Even though this trigger gets the most negative feedback on Twitter, it is still one of the best ways to show lightbox popups on specific pages.
Email Service Provider (ESP):
This is the next step. You connect the link to your email service provider (ESP). There are 12 ways to connect Optinly to an ESP. Optiny’s Integration docs show you how to set up an integration. Just follow the steps there. Check all of the settings again after you’ve finished setting up your integration. Then, when you’re done, click “Save & Set Live.” Remember to give your site about 60 seconds to process the changes before you post them on the site.
Options for Ending:
In the past, it was hard to figure out how to get rid of lightbox popups and email subscription boxes. Using a small X or link to dismiss popups is a bad way for marketers to get rid of them. This angers users and makes them less trustful. However, a simple thank you note will do. It’s not enough to just show a close button. If you need to make the most of this chance, you need to make it clear and noticeable.
Person Isn’t Actively Browsing the Web:
Most providers let you choose when the lightbox popup comes up, but there are some that don’t. To choose when people are most likely to close a tab or go back, you can set up a timer. If you want your popups to show up when the person isn’t actively browsing the web, set the exit-intent trigger to show them when they’re not. While this is the most inconvenient option, it could lead to more sales. A lot of lightbox providers let you choose when your popup will open or close automatically based on what people do on your site.
