There are many more steps involved in making successful sales than simply showing your wares and asking them to “please buy” them. Everything revolves around how the product is presented. The following are tried and true methods that, when applied when creating product descriptions, will greatly enhance the number of sales you make:
1. Give your full attention to your target customer.
It is preferable to specialize in something and concentrate on your intended audience rather than to make a broad effort and hope that some of it gets noticed. Who would purchase your goods, and WHY would they do so? Who makes up the majority of your customer base? Age? Gender? Income? Education? Location? What are your individual preferences and requirements?
Put in writing the characteristics of the perfect customer for your business. This particular purchaser will be the focus of your sales presentation. Having many target buyer demographics is completely possible, and if you want your marketing to be as effective as possible, you need tailor your sales pitches to each individual demographic separately. Marketing to adults in management positions is very different from marketing to young people.
2. You can choose to write your product descriptions using either paragraphs or dot points.
Both of these options are available to you.
You are able to convey a tale and create a vivid image of how the buyer would use, appreciate, and benefit from your goods by making use of paragraphs.
You are able to highlight the benefits of a product in a format that is simple to understand and allows the reader to skim over the information quickly when you use dot points. This enables users to make quick judgments based on the benefits and features offered by the technology.
3. Compose your writing with verve!
You have to be enthusiastic about the product you are selling and believe wholeheartedly that it is the best option for the person who is going to purchase it from you.
Make use of descriptive language in order to generate desire and bring attention to attributes.
Create desire by igniting the imagination of the target audience using adjectives like “soft,” “lightweight,” and “attractive,” among others.
Adjectives such as hand-crafted, responsive, eco-friendly, durable, female-specific, and innovative will speak to the buyer’s emotions while at the same time giving the consumer a clear image of the product’s benefits. Another way to build desire is to use words that indicate quality.
Naturally, you should only use phrases that appropriately describe your product; using hyperbole will simply lead to issues if the product doesn’t live up to expectations.
Use emotive recommendations like:
the reliable and patent-protected (name of closure system) closures that you adore
the stylish design that is both practical and aesthetically pleasing, making it suitable for use both on land and in the water.
4. Describe the many features and advantages.
This can be presented in the form of paragraphs or in the form of dot points (or both). The features are the objective benefits, whereas the benefits are more subjective (how the buyer will feel when they are using your product). Highlighting the features and advantages can give the impression of satisfaction, value, and high-quality work.
5. To make your text easier to read, increase the size of your font.
6. Encourage the use of your imagination.
It is much easier to arouse the reader’s imagination and get them to feel something through the use of paragraphs. The act of physically holding a thing increases a person’s likelihood of making a purchase of that goods, according to research. When someone is reading anything online, they can’t physically handle it, but you can give them the impression that they are by using vivid, detailed language.
7. Are you at a loss for words?
You can start with the facts, or you can begin a phrase with “Imagine…” and then describe how the reader will feel when they own and utilize the product. Either way, you can start with the facts. Steer clear of clichés like “great quality,” and instead try to convey a sense of the product’s caliber through carefully prepared descriptions.
Although the quality of the goods is not specifically addressed in any of the bullet points listed above the photographs that are connected, each point does convey the sense that the product is of high quality. In addition, each point adheres to an uncomplicated pattern that emphasizes a characteristic in conjunction with a benefit (for example, genuine hand-sewn construction (feature) >> long-lasting comfort) (benefit) Details about the product lend an air of legitimacy. Product specifications market your product. There is no such thing as including an excessive amount of technical information in a product description.
Always keep in mind the importance of writing product descriptions that appeal to the buyer’s emotions as well as their rationality. You will be successful in making the sale of your goods if your product descriptions showcase its characteristics and benefits, make an emotional connection with the reader, and appeal to the reader’s imagination.
Source: product rule , product features
